Algorithm
Quick Definition
A mathematical formula that determines what content appears in users' feeds and in what order.
Examples
- 1Instagram's algorithm prioritizes content from accounts users interact with most frequently.
- 2TikTok's For You Page algorithm analyzes user behavior to recommend videos they're likely to enjoy.
- 3Facebook's News Feed algorithm considers factors like post engagement, content type, and recency.
- 4LinkedIn's algorithm favors content that generates quick engagement after posting.
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What is the primary purpose of social media algorithms?
In-Depth Definition
Think of social media algorithms as smart sorting systems. They decide what posts you see and in what order. These systems look at what you've liked before, how long you watch videos, and who you interact with most. When you scroll through Instagram or TikTok, the algorithm is working behind the scenes, picking content it thinks you'll enjoy. Algorithms change often as they learn what keeps people using the app longer. For marketers, understanding these systems helps get your content in front of more people without paying for ads.
Related Terms
Engagement
Any interaction users have with content, including likes, comments, shares, clicks, and saves.
Reach
The total number of unique users who see your content.
Organic Reach
The number of people who see your content without paid promotion.
Impression
The number of times content is displayed to users, regardless of whether they interact with it.
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