Advertising

CPC (Cost Per Click)

Quick Definition

A pricing model where you pay only when someone clicks on your ad or promotional content, rather than paying for impressions.

Examples

1An SMM panel offers Instagram promotion at $0.10 per click, so 500 clicks would cost $50.
2A Facebook ad campaign with a $0.25 CPC brings 400 visitors to your website for $100.
3Your TikTok ad has a lower CPC ($0.15) than your Instagram ad ($0.30), making it more cost-effective.
4An SMM reseller purchases clicks at $0.08 CPC and sells them to clients at $0.15 CPC, earning $0.07 profit per click.
5Your SMM dashboard shows different CPC rates across platforms: Pinterest ($0.20), Twitter ($0.35), and LinkedIn ($0.75).

Pro Tips

Compare CPC rates across different SMM panels to find the best value – prices can vary by up to 70% for similar services.

Start with small CPC campaigns (100-200 clicks) to test audience response before scaling up to larger budgets.

Focus on improving your ad creative and landing page to lower CPC costs over time – better content gets cheaper clicks.

Use CPC for conversion-focused campaigns rather than brand awareness, as you're paying specifically for user action.

Track which platforms give you the lowest CPC for your specific audience and allocate more budget to those channels.

Test Your Knowledge

Take this quick quiz to see how well you understand cpc (cost per click).

Question 1 of 5

If your SMM panel charges $0.20 CPC and your budget is $100, how many clicks can you buy?

In-Depth Definition

Cost Per Click (CPC) is an advertising pricing model where advertisers pay only when users click on their ads. Unlike CPM, which charges for impressions regardless of interaction, CPC focuses on actual user engagement. The advertiser sets a bid amount they're willing to pay for each click, and the final CPC varies based on competition, ad quality, and targeting parameters. In SMM panels, CPC is commonly used for traffic-driving services across platforms like Facebook, Instagram, and TikTok. SMM providers typically charge $0.10-$0.75 per click depending on audience quality and platform. CPC works best for conversion-focused campaigns where you want users to take specific actions.

Related Terms

CPM (Cost Per Mille)

A pricing model where advertisers pay for every 1,000 impressions their ad receives.

CTR (Click-Through Rate)

The percentage of people who click on your ad after seeing it.

Conversion Rate

The percentage of users who take a desired action after clicking on your ad.

PPC (Pay Per Click)

Another term for CPC, referring to advertising models where you pay for clicks.

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